It’s hard to believe that at the beginning of the millennium, the concept of a ‘blog’ was still relatively new!
Frequently referred to as ‘news’, it’s now commonplace for companies to blog, as a means of sharing articles, stories, and other content.
Content rich, initially blogs were written by individuals who wanted to write and document about their personal experiences, usually in the form of an online journal.
Soon, businesses realised the potential SEO benefits that blogging can have! As well as being a platform to share information about a particular industry relevant topic, or as an opportunity to provide commentary on related current events, a blog will also strengthen a company’s brand.
Along with these benefits, blogging will help to establish your business as an expert in its field, making it an effective way to promote your company.
How can you promote your business by blogging?
Blogging is one of the best ways to build a brand, and it will also promote your business too.
Blog posts are a form of content marketing and will increase your visibility on Google, Yahoo, and Bing. It’s one of the best ways to promote your business, helping you to build your credibility and authority as an expert in your field.
Research shows that companies who use social media and blog on a regular basis have up to 10% more customers than those who don’t blog at all. There are many blogging platforms available, and it’s important to choose the right one for your business goals.
What is considered the optimum amount of words for a blog?
The optimal word count for each blog is between 500 and 1000 words. This might sound daunting, and indeed time consuming, and it’s just one of the reasons why so many businesses now outsource their content and copywriting to external sources.
How does your business know what topics to write about on its blog?
It is important to understand the audience your business is trying to reach out to.
If you don’t have a clear idea of who your target customer is, it will be difficult for you to know what topics they may want to read about.
Writing about ‘off the cuff’ topics that have little or no relevance to your specific industry sector could potentially lead to a higher bounce rate and a lower conversion rate.
How do you ascertain which keywords to include?
When writing each blog, you should also consider the keywords that people are using in Google when they search for your topics.
Try and be impartial – what generic terms or phrases might someone use if they were searching for your products and services? Google Adwords Keyword tool gives information about the number of times people search for each keyword, how much competition there is, and how many times it’s been used on Google’s own sites every month.
Will a blog will help to drive traffic to your website?
Blogs are an essential part of any marketing strategy. They are one of the best ways to get your content in front of the masses, providing readers with up-to-date information on your products or services, whilst helping you establish your credibility in the marketplace. Blogs also give businesses a chance to interact with their customers, which can inspire repeat business and loyalty.
If your business doesn’t already have a ‘news’ section, it’s never too late to start. Equally, if your business doesn’t have a member of staff who could take on the role of blogging, that’s where the likes of Serendipity Happens can help…
Start writing creative content for your business today, perhaps with a little help from us!