If your business sells a visually interesting product and you’re not on Pinterest then you’re missing out. And if your business sells a service rather than a product, then to a certain extent you could also be reaping the benefits of being on Pinterest.
Contrary to popular belief, Pinterest isn’t simply about sharing great recipes or places of interest. It’s a much greater tool, a resource of information, a wealth of imagery, a means of bookmarking anything that you find online, and with over 250 million users each month, it has a lot of traffic too!
Simply put, a pin is an image. Each pin, if assigned correctly, has the URL original source and associated hashtags, and currently there are over 175 billion pins to choose from.
Users create and name boards and save pins under them. It’s basically an online indexing system or library.
Every time a pin gets saved to a board, so too does the original source. Therefore, if your business is the original uploader of a pin, each and every time that pin is ‘repinned’ so too is the URL of your company.
The majority of Pinterest users will never actually upload an original pin, but like Facebook, Twitter and Instagram, it’s all about sharing.
If your company sells products for the fashion or interiors industry, then having your products as pins is an essential marketing tool. Likewise, pins for the home or garden in general are very popular too.
But if your company doesn’t sell a physical product, it doesn’t mean that Pinterest isn’t right for it. Consider the current marketing material that you have and the messages that you portray… could any of them be factually useful? If so, converting them into Infographics or simply as graphical quotes could be the answer for you to gain a presence for your business on Pinterest.
Of course, as well as your pins, remember to repin other pins. Your original pins will strengthen your SEO, whereas the pins that you repin will strengthen the originator’s SEO.
The algorithms will then see the types of pin you are pinning and show more similar pins through your feed. Plus, google likes Pinterest accounts that frequently pin and this will also help to push your pins through other feeds.
If Pinterest sounds like something that your company should be undertaking, but you don’t have the knowhow, time or resources to handle it in-house, why not consider outsourcing it to the likes of a social media management company?
Get in touch and find out how Serendipity Happens can help your company start, improve or maintain your social media presence today.
