A blog for your business should be seen as a marketing tool, helping to support the growth of your company.
Consider it as an integral part of your marketing mix, just like social media, direct mail and email marketing. If written well, with good and informative content, your business blog will gain you more online visibility.
Sounds too good to be true – believe me, it isn’t!
- A blog will help to drive traffic to your website…
Unless you’re a business that sells on line, the chances are your website has a relatively small number of pages. Every time you post a new blog you are creating a new page. Each time you upload a new post you’re adding informative content to your website which should include keywords relevant to your company.
- Blogs fuels SEO
Search engines reward valuable content. Ensure what you write has good grammar, and great content and let SEO do the rest! It’s believed that over 75% of users never scroll past the first page of search results, so it’s vital that you are doing everything to encourage your business appears on that first page too.
- Your blog is your voice of authority
People trust people. A well written blog acts as the spokesperson for your company. Whether you choose to talk about new products or services, or discuss topical issues or market trends, your blog will become the voice of your business. In turn, it will strengthen the confidence of potential customers in your brand, encourage dialogue and develop new and ongoing relationships.
- Blogging keeps you focused…
Writing a blog is the easy bit, maintaining it is the hard bit!
Think about how often you would like to post on your blog, then make a conscious decision as to how often you are going to post and stick to it. Blog once a week and you’ve added over 50 pages to your website in a year… that’s 50 more pages for google to index and fifty more times that you could be potentially seen as the voice of authority in your field of expertise.
- Blogs encourage sales…
Think about a subject, product or topic that you last searched for on google. When the search results appeared, did you visit at least one of them? Better still, did you then go on to bookmark that website, pin an image for future reference or make a purchase? Put yourself in the shoes of a potential customer who knows very little about your product, then base your blog post about that search term. Bingo, you’ve answered a consumer’s question and if you have the product that they were hoping to find then there’s a chance it will convert into a sale.
- Blogs can generate PR for your business
A journalist looking for an industry expert to comment will of course turn to the internet to find one… In much the same way that a consumer’s search may ultimately result in a sale, if you have an authoritative voice on your blog, you may well be the go to spokesperson that journalist is looking for.
- Blogs are cost effective
Whether you choose to write your blog in-house, periodically outreach to guest bloggers, employ the services of a company to write on your behalf, or opt for a combination of all three, the benefit of gaining one more page on your website far outweighs the financial outlay.
If this all seems like a great idea, but equally a daunting task, why not let Serendipity Happens take the pressure off you and your writing skills by creating engaging and meaningful posts on your behalf?
