Today we celebrate #WorldSocialMediaDay. It’s no surprise as this happens on June 30th every year, but what seems to be a coincidence is that today sees me writing my first blog for my company ‘Serendipity Happens…’
I have written many blog posts over the years, either as a guest blogger or as the weekly blogger for my clients, but this is a first for me! Like so many of us, I used to have a blog that I dipped into now and again but it was more of a hobby than a profession.
Love it or loathe it, there is simply no means of getting away from it! For the converted, social media is an easy sell. If you’re on just one social platform, the time you spend browsing may not amount to too much. Two platforms and you have maybe made a concerted effort to stick at that, as you may have seen how browsing can so become a habit that’s hard to stop. If you’re on three or more platforms, self control is a must!
Being totally honest, most mornings the first thing I do is make a cup of tea and open my ipad.
There’s no particular order to my browsing, although being a visual person, I tend to skim over twitter and LinkedIn and then spend more time on facebook and Instagram. I then have to seriously limit the time I’m on Pinterest and indeed my spending!
It may surprise you, but even if you don’t consider yourself to be a visual person, statistics show that browsers are attached to posts that contain a pictorial element. Whilst we might think we are reading a post, in reality, our brain engages with the image first, then decides whether to skip over it or read the accompanying message.
In an ideal world, being on all four platforms would be ideal. If you simply can’t afford the time to dedicate to all four, knowing your target demographic will help you plan which platforms you should be active on. If the product that you sell has visual attraction, then Instagram and Pinterest would be great. Ultimately, clinching an order must take priority over a post.
Like all marketing, nothing is guaranteed. However, you can be sure that if your business isn’t on social media, you are missing out on this captive audience and their potential custom.
